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The Psychology Of Selling Life Insurance

September 18, 2019 By Hugh

The Psychology Of Selling Life Insurance

The Psychology Of Selling Life Insurance


A short education on how to approach customers to discuss and offer life insurance.

Although much of my experience in selling life insurance comes from all the years that I have been doing it, there are people (or books) that I have read that have been a big help and this book is one of the best, “Brain Scripts for Sales Success – 21 Hidden principles of Consumer Psychology for Winning New Customers”. This is the absolute best book that explains the psychology of selling life insurance and anything else for that matter. Check it out here:

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  • What is Commercial Vehicle Insurance?
    • Bodily Injury Liability Coverage
    • Medical Payments Coverage
    • Uninsured Motorist Coverage
  • What is Personal Auto Insurance?
    • Automobile Liability Coverage
    • Collision Coverage
    • Comprehensive Coverage
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